1000 Buzzwords | Jive Photographic Productions

What's worth 1000 buzzwords?

Synergy

Bespoke

Two people on a beach in the waves holding four ducks that they're trying to place in a straight line.

Ducks in a Row

(DUHKS in uh ROH)

A performative display of preparedness designed to make teams appear organized while internally spiralling in chaos. Often involves Gantt charts, colour-coded spreadsheets, and a passive-aggressive Slack message asking "where we landed" on something no one remembers assigning.

"Vanessa spent all afternoon getting her ducks in a row for the pitch, only to realize they were, in fact, geese. And they were on fire."

AI-Powered

A guy in an icy bathtub in the middle of an office holding and talking on a rotary phone.

Cold Calling

(KOHLD KAWL-ing)

An anxiety-inducing sales practice that subjects the caller to repeated emotional trauma, including sweaty palms, racing heartbeats, and existential dread. This often culminates in swift rejection or, worse, voicemail oblivion.

"Each morning, Tim psyched himself up for another brutal round of cold calling, reminding himself that rejection is just character development disguised as emotional torture."

Spray and Pray

Gamify

Circle Back

(SUR-kuhl BAK)

A verbal boomerang typically leveraged in unnecessary meetings. It's most frequently employed when there is a reluctance to make a decision, further discussion is required in a more private setting, or when a team member simply has no clue what's going on but needs to appear like they do.

"Let's circle back on the strategic direction at a later date once we've had a chance to regroup internally to ensure we're aligned."

Growth Hacking

Low Hanging Fruit

Disruptor

Person pushing a giant envelope up a hill

Push the envelope

(PUSH thuh EN-vuh-lope)

A vague directive used when an individual lacks the vocabulary, knowledge, or skills to properly provide constructive or directive feedback.

"We really need to push the envelope on these static banner ads."

Touchpoint

Move the needle

Drill Down

Ecosystem

Person floating on an office chair in the sky

Blue Sky Thinking

(BLOO SKYE THING-king)

A form of irreverent brainstorming often engaged in the face of extreme budget limitations or when it's suspected the client has been speaking with other partners.

Ideas generated during these sessions typically do not adhere to fiscal realities, the laws of time and space, or meet the client's business objective to increase sales by 10%.

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