A verbal boomerang typically leveraged in unnecessary meetings. It's most frequently employed when there is a reluctance to make a decision, further discussion is required in a more private setting, or when a team member simply has no clue what's going on but needs to appear like they do.
"Let's circle back on the strategic direction at a later date once we've had a chance to regroup internally to ensure we're aligned."
Growth Hacking
Low Hanging Fruit
Disruptor
Push the envelope
(PUSH thuh EN-vuh-lope)
A vague directive used when an individual lacks the vocabulary, knowledge, or skills to properly provide constructive or directive feedback.
"We really need to push the envelope on these static banner ads."
See also: "Can you jazz it up?"
Touchpoint
Move the needle
Drill Down
Ecosystem
Blue Sky Thinking
(BLOO SKYE THING-king)
A form of irreverent brainstorming often engaged in the face of extreme budget limitations or when it's suspected the client has been speaking with other partners.
Ideas generated during these sessions typically do not adhere to fiscal realities, the laws of time and space, or meet the client's business objective to increase sales by 10%.
